NGO's running or instigating an advocacy campaign or in need of strategic specialist help to protect the issue(s) they care about.
Governments too have reputations to defend and records to set straight. Suasion can deliver the kind of service and reach that generalists are not equipped to deal with.
Companies have brands and reputations to protect. Most of the time the internal digital team is well equipped to deal with emergent issues. Occasionally, however, they need specialist help when the odds appear stacked against them or a crisis emerges.
More than ever, companies feel helpless in the face of political and social change that has a direct and long-term impact. Suasion develops Corporate Engagement Road-maps to help companies have a say in some of the debates that concern them the mose.
Parties and Candidates
If you are a party or candidate we provide the services you need to succeed.
Which Scenario Fits You?
SPOTLIGHT ON:
Corporate Campaign Scenario
From time to time a political campaign arises which may have serious ramifications for commercial and other entities like trade associations. Instead of feeling hopeless or just a bystander in the process, companies, either as individuals, or as part of a grouping, are in a position to participate in the democratic process and speak directly to the public, explaining their position and the ramifications for them, their customers, their suppliers, as well as other stakeholders.
We can build a Strategic Participation Road-Map for the client depending on the kind of involvement they are interested in. Types of involvement encompass front of shop campaign offerings as well as more support-based models.
Either way, we will build a compliant structure which fits the client’s corporate identity and objectives.
The Strategic Participation Road-Map would involve some of the following:
Research to Identify and Segment the Client’s Desired Audience.
Communication Strategy Based on the Research Results
Build A Digital Infrastructure to include:
Campaign Specific Web Site(s)
Social Media Presence
Communication Platform including Email Service Provider
Message Construction & Graphical Design
Client In-House Training
Revenue Capability
Digital Strike Team Activities
Ad Testing and Placement
Video Production
Kinetic Text Ads
Revenue Acquisition
Organic Engagement
Data Analytics
With Suasion, clients are empowered to participate in events that are normally outside their core competency and sphere of influence thus contributing to the outcome in a positive way for all involved.
SPOTLIGHT ON:
Political Campaign
Scenario
Most campaigns are managed by a General Consultant (GC) or Campaign Manager. The GC manages the campaign’s overall strategic direction and the various critical elements necessary to run a campaign; the media, marketing, ground activities, digital, fundraising, crisis management, brand protection, legal and polling.
Suasion has significant experience at the GC level, however, one of our dynamic capabilities is to perform a specialist digital role within an existing campaign infrastructure.
Here are a number of scenarios:
Green Field: This is where a GC delegates the digital component of the campaign to Suasion and we integrate with the existing team.
Problem Solving: In tight races when the factors contributing to success or failure are fine, we are brought in to bring an additional specialist perspective or to increase and deepen the existing digital capacity to get the client across the line.
Substitute: This is where the existing offering is not working and we are brought in to restart the digital campaign. Often in a campaign, the events of the campaign are all consuming and there is a tendency to avoid internal disruption. Avoiding taking necessary decisions early in a campaign can be counterproductive. Suasion has the capacity to rapidly integrate and ensure a smooth transition with minimal disruption.
Special Issues: In every campaign, issues arise that were unanticipated. In some situations, special issues arise which resonate with a significant number of voters in the target audiences. Treating these special issues like the other issues to emerge in a campaign is a mistake. The most effective way of maximizing the potential of these situations is to have another dedicated digital team focus solely on the special issue. Suasion is a specialist agency which specializes in special issues.
SPOTLIGHT ON:
Defence Scenario
One of our Middle Eastern clients, in the middle of a significant military conflict, needed to engage the US administration and various stakeholders in person, to detail the issues they faced on the ground both from a political and military standpoint. In addition, they wanted to engage the US administration in a conversation about a new policy initiative.
Our team were able to manage Engagement Events with the US State Department, Department of Defense, Intelligence Community, Statecraft Education Institutions, Members of Congress and significant NGOs. We prepared the Briefing Documents for each entity, wrote and designed the Presentations, looked after the individual scheduling arrangements, including on the ground logistics such as transport and security, accommodation and post event briefings as well as managing the optics of each Engagement Event via our Social Media desk. In addition we provided the training in communication skills for the delegation.
