Specialists
Suasion was established because there are very few agencies dedicated to developing truly bespoke offerings for their clients. When the success of a campaign, reputation and or brand hangs in the balance, it is our ability to go one step further, one step deeper that defines our capacity to succeed.
In each of the core service areas, Suasion offers something unique. For us, each and every campaign is unique. We take nothing for granted in striving to find new and novel ways of persuading people to believe in a candidate, cause, company or brand.
Creators and Complementors
We can build a full-service campaign infrastructure for any campaign, but equally we can fit into existing campaigns as complementors in situations where a client’s existing digital offering needs to be enhanced. Our team can quickly mobilize into a new or existing campaign infrastructure.
24/7 Engagement Model
We are a truly 24/7 offering. With offices in Ireland and the United States. This increases our reaction time to events as well as the quality of that reaction. We are also a dual engagement service providing our clients with a mix of paid and organic approaches. Because we can drive traffic and engagement via paid and organic methods our clients are better insulated when specific platforms become adversarial.
Hype Proof
The technologies we use co-constitute our clients’ success, but they do not determine or define those successes. Our experience of technology, tools and approaches uniquely qualifies us to identify the most complementary, efficient and cost-effective model of engagement for our clients.
The most common experience with poor technology selection and strategy can be summed up in the following: “Things they need they don’t ask for, things they ask for they don’t need”.
World Class Team
Our team is truly unique; our experience spans local, national and international brands, candidates and issues in some of the most challenging topics and environments. The collective experience of the Suasion team as well as its eclectic composition contributes to one of the most unique offerings available.
SPOTLIGHT ON:
Senior Management Team
Dr. Peadar O'Scolai - Managing Partner
Peadar has over 20 years of commercial and academic experience. His academic specialisms revolve around the relationship between technology and organisational/societal change. In particular, the assessment and strategic management of technological innovation to include the design, development and deployment of information systems in complex environments and the attendant difficulties associated with such projects.
Peadar has cultivated a particular interest in the role of social media in political campaigns extending to the development of a novel phenomenological research approach which attempts to understand the often hidden motivation behind public action at particular points in time.
Peadar has worked for a number of national and international political and NGO clients on a broad range of topics from digital strategy, voter research, communication strategy, policy analysis and in recent years, project management in conflict zones. Peadar has degrees in Business Management and Marketing as well as a Masters in Electronic Commerce and a PhD in Information Systems.
Tyler Ament - Managing Partner
Tyler’s digital services strengths reside in translating digital communications and advocacy objectives into concrete technical strategies and solutions. Tyler builds the team and the plan that deliver the branding, messaging, and technologies necessary for cohesive digital advocacy campaigns. Tyler is an Amazon Web Services Certified Solution Architect, and is experienced across political, issue-focused, and corporate campaigns both in the United States and Europe.
Tyler’s experience includes providing technology solution strategy and management for Edelman Public Relations’ Digital Public Affairs Team in Washington, D.C., international relations work at the United Nations in New York — including delegate-level work — and software planning and development for national security agencies in the United States.
Additionally, Tyler operationalized the first carrier-class LTE-enabled Internet Service Provider in Montana and currently provides various network design services to commercial clients including private LTE networks and low-latency HPC networks for HFT use-cases.
Sarah Ryan - Head of Communication Strategy
Sarah is a strategy and campaigning professional with experience advising companies on change management at the board level across Ireland, UK, US, China and South America.
She also has over 10 years of domestic and international political strategy and campaign management experience for multiple diverse campaigns at the local, national and EU level.
In the private sector she has extensive experience managing large-scale change rollout and major strategic programmes in the utility, insurance, sales and media industries.
Sarah is an experienced team leader, with proficiency in management of high performing cross-functional teams and businesses at the senior manager and COO level as well as an accomplished media performer, with extensive prime time television and radio experience.
Herman O'Brien - Consulting Projects Director
Herman has over 25 years’ experience as a digital pioneer in financial services, telco, utilities, retail and manufacturing sectors and was the founder of one of Ireland’s first Internet Service Providers.
He has worked for some of the largest telecommunication companies in Ireland and Africa and is noted for his project management skill set. To date, Herman has delivered over 20 significant IT and business transformation projects accounting for over €100 million in project budgets.
Herman has a Diploma in Financial Management, a Degree in Computer Science and a Masters in Programme and Project Management.
Phillip Blond - Consulting Policy Advisor
Phillip is an internationally recognised political thinker and social and economic commentator. He bridges the gap between politics and practice, offering strategic consultation and policy formation to governments, businesses and organisations across the world. He is the author of Red Tory (Faber and Faber 2010), which sought to redefine the centre ground of British politics around the ideas of civil association, mutual ownership and shared enterprise.
His ideas have strongly influenced the agenda around devolution and public services, and have helped to redefine British and international politics. He has written extensively in the British and foreign press including The Guardian, The Independent, The Observer, the Financial Times, Prospect, the New Statesman and The New York Times. As a renowned speaker and communicator, Phillip is a frequent broadcaster, appearing on the BBC and Sky as well as in foreign media. Phillip's unique skill set includes the development of innovative bespoke policy platforms for commercial and political entities which help rejuvenate and transform.
